“EYS”

Director: Lenny Bass

A Social program created for Nike Latin America to inspire women through dance workouts. First, we created a dance video with Nike athletes and an exclusive song by J Davey. Then, we shared the video and step-by-step choreography lessons via YouTube and regional social networks, asking fans to submit their own moves for an official video remix. 

Nike received over 250 video submissions of fans who were proud to star in an official music video, then aired on TV.

Video submissions took place both via YouTube and NikeWomen.com.